Know Your Audience
An effective email marketing campaign relies on a well-managed, segmented database of customer information. In order to achieve a high quality customer database we implement efficient data capture tools and our proprietary Customer Relationship Management (CRM) system. We organize all aspects of consumer data from names, to birthdays, to purchase behavior and so much more, informing intelligent email strategies that deliver results.
Another stage in making the most of this aggregated data is the segmentation process - dividing your database into groups based on shared characteristics, so that we can create and send targeted, personalized communications designed to capture your individual audiences’ interests.
Effective email marketing is integrated with your brand strategy, your digital strategy, your offline efforts and the core business objectives. When executed well, email marketing can be a highly effective means of reaching new audiences, re-targeting existing customers/users, generating leads, and ultimately helping you to:
- Promote brand awareness;
- Enhance engagement and brand loyalty;
- Drive sales;
- Boost repeat customers;
- Increase average order value;
- Decrease your marketing cost.
Every successful marketing campaign begins with a set of solid, relevant and achievable objectives, upon which performance can be monitored. The email channel is entirely measurable and accountable, allowing you to analyze the success of your campaigns based on a number of metrics that are specific to your organization, which at the very base level include open, click-through, conversion and un-subscribe rates.
Right on Time
Timing and frequency are two highly influential factors on the success of your email marketing campaign, massively impacting upon open rate. Sending emails too regularly can irritate your audiences and increase unsubscribe rates, while not sending communications enough risks missing opportunities and decreasing engagement. A critical element of our email strategy takes your product into consideration with scheduling, frequency, and timing and is constantly honed based on key performance metrics.
Monitor, Measure & Make Changes
Based on your original email marketing objectives we can measure and monitor the success and ROI of each email campaign, analyzing activity based on tracking links, opens and conversion rates. This information is then used to enhance the creation of future campaigns.
We recommend testing email campaigns to identify what works for you. We can use split testing to compare multiple campaigns simultaneously, by varying elements to see what impact it has upon success metrics. However, this requires an investment of time and resource to sufficiently analyze results and integrate learning into your ongoing email strategy.
Trust the experts
We are experts in managing digital marketing campaigns from start to finish, ensuring the approach is researched, planned and implemented correctly to maximize results. Using the most appropriate channels to achieve your goals, we get your message out there so you can concentrate on doing what you do best.
All of our clients are assigned a dedicated campaign manager who is the central point of contact and takes responsibility for the delivery of every digital marketing campaign with the support of a highly skilled team.
Our knowledge and expertise, gleaned from over twenty years in the digital marketing industry, ensures that we have the skills to help you succeed, and notably exceed your goals.
