Search Engine Optimization (SEO)
Search engine optimization is about being visible. We are surrounded in a world where users search for content across a multitude of devices and the connections they make through social networks are key to both finding, and evaluating, that content. It’s critical to have a comprehensive natural search strategy that utilizes search engines and digital promotions to position your content in front of potential customers as well as influencers within their social circles.
Understanding you and scrutinizing your competitors is a prerequisite of every SEO campaign. Our tactical preparation comprises research and analysis into your business objectives, your main competitors, their main traffic sources and their overall search performance to identify exactly where you stand in your industry.
We believe the best digital marketing strategies are the most connected ones so we integrate SEO with a wide range of digital marketing disciplines to help consumers find your brand or product, driving interactions and conversions. Building upon our strong focus on data collection and analysis, we ingrain PR, social media and content creation into all of our strategies to maximize campaign effectiveness.
Pay per click marketing (PPC)
When we think of PPC we immediately think of Google Adwords. Little wonder. It is still by far the most dominant player in the market and an ongoing ‘must have’ for clients in many sectors.
The key to success is the continual analysis, testing and honing of campaigns to ensure the most effective ad creative in order to gain the best positions at the lowest possible cost per click.
Of course, PPC also extends to the other major search engines and more recently, to social media channels. Facebook and LinkedIn advertising platforms in particular, when deployed correctly, can prove to be exceptional value for money in terms of exposure and cost per acquisition, even though the volumes can be much smaller.
Research & Analysis
Understanding you and scrutinizing your competitors is a prerequisite of every SEO campaign.
Our tactical preparation comprises research and analysis into your business objectives, your main competitors, their main traffic sources and their overall search performance to identify exactly where you stand in your industry.
