Social Media Management
Managing your social media presence can be a full-time job that requires a team-based approach with constant effort. Just keeping teams working together and on the same page is a huge task in itself. Most businesses do not have the time or the expertise to manage all their social media channels on their own. It takes real effort to monitor competitor activity, fan activity and establish new ways of engagement.
Our social media management activities include creating content, scheduling its distribution, monitoring its life online and creating engagement around it. On a daily basis, our teams interact with hundreds of individuals, helping you understand your audience and building relationships with your clients. Keeping track of all this information can be a burden if you do not have a dedicated team to help with that. Fortunately, we have what it takes to get it done and keep your business growing.
Content Creation
Social media has always been about sharing engaging content and moving people to spread it. However, you need to have engaging content in the first place before you can share it. Our dedicated team is able to do just that. They are mandated with producing emotionally charged content, whether it’s press releases or blog posts, on a regular basis.
Social media marketing starts with great content that is worth sharing. At OCGM, we offer to write high quality posts as part of our social media marketing that reflect your brand’s product and service offering, and that reflect your company’s culture. Content is also customized to appeal to specific audiences, which further creates engagement among your target audiences on such sites as Facebook.
To keep your brand’s voice consistent, we develop a calendar to help us space out your content throughout the day and week while keeping engagement high at all times. This calendar also helps us to determine what content is lacking, and make informed decisions based on these findings. By use of social media management software, we are also able to schedule your tweets and posts when they are most likely to be seen by followers in order to garner a larger number of likes, re-tweets and +1s.
Custom Social Media Campaigns
Social media engagement can take many forms beyond just posting and commenting. Running polls, surveys, adding coupons, and using video and graphics to encourage engagement, are other ways we keep your followers coming back. Variety is the spice of life, and in social media, it is the very essence of keeping interest high. When you show your audience that you have more than one or two ways to share content in interesting ways, you come across as being authentic, helpful and interesting, and therefore worth a like, re-tweet or a +1.
By breaking down the formal barriers of communication by utilizing polls, surveys and games in your social media engagement strategies, you are better able to determine what ticks with your audience and then tailor and adapt your messages using these methods to create an active and engaged following, and keep participation on your social platforms high.
Analytics and Consultation
We believe in transparency when it comes to what we are doing for our clients. Without business intelligence, you can never really tell whether your efforts are proving effective or not. By offering social media analytics, we are better able to offer advice on what works and what doesn't. OCGM aims to offer customers detailed analytics reports about their social media activities to help them determine if they are generating more traffic, leads and a steady loyal following that ultimately converts to customers.
